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Scholar: Jennifer L. Aaker 

Past and present institutions   Stanford University: Stanford, CA
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Aaker, J. (2000) "The Influence of Culture on Persuasion Processes and Attitudes: Diagnosticity or Accessibility?", Journal of Consumer Research, 18 pages. doi: 10.1086/209567.

Aaker, J. L. & Lee, A. Y. (2001) "'I' Seek Pleasures and 'We' Avoid Pains: The Role of Self‐Regulatory Goals in Information Processing and Persuasion", Journal of Consumer Research, 17 pages. doi: 10.1086/321946.



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